Maybe spelling, grammar, and accuracy just don’t matter anymore. Maybe no one cares if “Paris in the the Spring” has two “the’s.” Who really needs punctuation when texting?
Of course I think we all do. Do you want me to understand what you’re trying to say? Then proofread. And nowhere is this lack of care more evident than ads for apps that appear on my phone.
I complain that they should hire someone who knows how to spell and write, and then realize they probably think they do.
“Bob speaks good English. Let him write and design the ad copy!”
And so we get this:
I want them to ask me, “Do you want to win?”
And the ad for this game—I think the title is wrong since the game mechanics involve unScrewing.
And here, a simple typo but it puts me, the grammar snob, right off.
Finally, this example asks the question: are they subtly messing with us or do they just not know what this suggests:
Poor guy, sitting there with his phone in his hand and his blue balls…
I want someone who can proofread to be allowed to see these before they go live.
MUSOFYR 